A solid sales funnel doesn't need you managing it every day. Here's how to build a Pinterest funnel that starts with a pin that leads to a blog post or product page that keeps generating sales long after you hit publish.

After nine years of hustling in Seattle, the move to Boise was a big shift that led to a slow living lifestyle. It also changed the way I think about marketing and how I run my business. Here's what a slower pace of life showed me about building a business (and a Pinterest strategy) that feels sustainable and longer lasting.

I was teaching part-time, parenting a toddler, and trying to grow a business at the same time. Looking back, here are 5 things I wish I knew about marketing, including why I wish I had gotten started on Pinterest sooner.

Claire had built her Pinterest account to millions of impressions — then life got busy, motivation faded, and six months passed without a single new pin. Here's what happened when she handed it off.

Ever wondered what it actually looks like to hand off your Pinterest? Here's a behind-the-scenes look at my Pinterest monthly management service — what's included, how we get started, and how to know if it's the right fit for your business.

If you're a stay-at-home mom building a business, you don't need a platform that demands you be online all day. Pinterest rewards consistency over constant presence which means the pins you batch after bedtime keep working for your business long after you've closed the laptop.

If you're a content creator who's tired of the content treadmill on Instagram and TikTok, blogging and Pinterest might be the sustainable alternative you've been looking for. In this post, I'm sharing five blog post ideas that are specifically designed to perform well on Pinterest — so you can turn your affiliate content into evergreen traffic that works for you long after you hit publish.

Pinterest can feel a little mysterious if you're used to faster-paced platforms like Instagram or TikTok and if you've been curious but not quite sure where to start, this post is for you. I'm answering the Pinterest questions I get asked most often, including what kinds of businesses do well on the platform, how long it really takes to see results, and whether you even need a blog. Whether you're brand new to Pinterest or you've dabbled a little and want to make sure you're on the right track, you'll find clear, honest answers here.

Pinterest is a visual search engine and how you design your pins has everything to do with whether the right people ever find your content. In this post, we're breaking down the different types of pins you can create, what every pin graphic needs (and what to leave off), how to choose stock photos that actually help your searchability, and how to build a simple pin strategy that lets the data lead the way. Whether you're brand new to Pinterest or ready to level up your pin game, this is your starting point.

Hot girl summer had its moment. This year, we're slowing down — and Pinterest is the perfect platform for it. Unlike Instagram or TikTok, Pinterest doesn't need you online every day to keep working for you. Your pins get indexed, circulate over time, and resurface season after season — with zero extra effort on your part. That means a little upfront planning now can buy you a whole summer of showing up in your audience's feed while you're fully, unapologetically offline. Here's how to set it up.

Pinterest isn't just a place to save recipes and home decor inspiration — it's one of the most powerful marketing platforms most businesses are still sleeping on. But here's the thing: the strategy that works for a product-based business looks completely different from what works for a blogger or a service provider. In this post, I'm breaking down exactly how to use Pinterest based on your specific business type so you can stop guessing and start showing up with a strategy that actually fits your goals.

This guide walks you through a simple, step-by-step Pinterest account setup checklist so you can build a strong foundation before you start pinning consistently.

Whether you’re brand new to Pinterest or revisiting an account that’s been sitting untouched, this checklist will help you make sure nothing important is missed.

Pinterest is a search engine first — which means if your content isn't optimized with the right keywords, it's basically invisible. But keyword research doesn't have to be complicated or expensive. In this post, I'm walking you through three of my favorite methods for finding the right Pinterest keywords for your business, including two that are completely free.

2025 was a year of big transitions — a new state, a new baby, a new season of life. And somewhere in the middle of all of it, I realized I'd been holding onto a version of my business that didn't fit anymore. So I let it go. Now, heading into 2026, I have one word guiding everything I do: Momentum. Not big dramatic leaps — just small, consistent actions that build on each other, day by day.

Pinterest is often misunderstood as just another social media platform—but for service providers, it works very differently.

Instead of chasing trends, followers, or daily engagement, Pinterest is designed to drive people back to your website, long-form content, and offers through search-based discovery. It’s a platform where content has staying power, keywords matter more than virality, and one well-optimized pin can send traffic for months (or even years).

In this post, we’re breaking down what Pinterest actually is (and what it’s not), how it’s different from platforms like Instagram or Threads, and how to know if it’s the right fit for your business in 2026.

Wondering which tools to use to run your online service-based business without overcomplicating things? In this post, I’m sharing my exact tech stack as an online service provider supporting other service providers. You’ll get a behind-the-scenes look at the platforms I use daily—including HoneyBook, ClickUp, Dubsado alternatives, Slack, Loom, Flodesk, Canva, and more—plus why I chose them and how they support my operations, marketing, and finances. If you’re looking to simplify your systems, choose the right tools, and build a tech stack that actually supports your workflow, this guide will help you get started.

Building systems as a mom in business looks different than traditional “set it and forget it” advice. In this post, you’ll learn how to create flexible business systems that align with the season of life you’re in—whether you’re managing client work during nap time or juggling school drop-offs and limited childcare. We cover why traditional automations often fall short for moms, how to simplify your CRM (HoneyBook, Dubsado, or ClickUp), and how to build workflows that reduce overwhelm, support your energy, and create a smoother client experience. If you’re ready to run a business that supports your real life, this guide will show you how.

This case study breaks down how a social media strategist streamlined her client experience through a full systems refresh. You’ll see how Katie Creative Company moved from a beta-tested offer to a repeatable, scalable workflow using HoneyBook and ClickUp. Inside, I share the exact process we used to templatize emails, automate onboarding, map project timelines, and delegate day-to-day operations—freeing up time for creative work and business growth. If you’re a service-based business owner looking to simplify your systems and improve your client experience, this case study shows what’s possible with the right systems and OBM support.

If your CRM feels cluttered, confusing, or way more time-consuming than it should be, a System Refresh might be exactly what you need. In this post, we walk through what a refresh actually is, who it’s designed for, and how optimizing your HoneyBook or Dubsado setup can help you automate more, simplify your client process, and free up hours each week. Think of it as a reset that gets your CRM working for you again—so you can spend less time managing admin and more time serving your clients (and living your life).